Media: Motion, Print & Screen
Date: March 2008
Tools: After Effects, Illustrator, InDesign, Final Cut Pro, Logic Pro, Motion, Photoshop
Challenge: The Automotive X Prize, a ten million dollar competition to develop the first car to reach 100 MPG, was planning an event launch in New York City. The event required presentation material that helped to explain the X Prize Foundation and their goals with the Automotive X Prize. The project also called for multiple print graphics, screen graphics, and a principal video that would serve as the pinnacle of the event.
Solution: I collaborated with another designer and video editor to establish an exciting set of motion graphics and video pieces that would be utilized in multiple areas of the event, including main screen graphics, touchscreen booths, and video presentations. The graphics would include a wide range of automobile builds and styles that were entering the competition. Large scale print graphics were prepared and designed to help establish the X Prize brand and serve as a backdrop for each car's entrance into the event.