Media: Print & Web
Date: 2006-2007
Tools: Illustrator, Photoshop
Date: 2006-2007
Tools: Illustrator, Photoshop
Challenge: Producing cropped final images of a large number of Under Amour Athletic Wear and Shoes. Assemble and export color chips for use within the Under Armour website. Develop advertisements adhering to Under Armour's brand style and could be used for both web and print media.
Solution: Working closely with other Under Armour designers, we developed and utilized scripts in Photoshop to accelerate the process of editing, combining and exporting graphics for use within Under Armour's website. I studied the current Under Armour styles before designing any media, to ensure that all of the work remained true to the Under Armour brand.
Solution: Working closely with other Under Armour designers, we developed and utilized scripts in Photoshop to accelerate the process of editing, combining and exporting graphics for use within Under Armour's website. I studied the current Under Armour styles before designing any media, to ensure that all of the work remained true to the Under Armour brand.